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Team Tripod wins Ideatrophy Competition


Accra, Sept. 16, GNA – After a keenly contested competition, Team Tripod, a group of three final year university students, was crowned the winner of the 2016 Unilever Ghana Ideatrophy Competition, in Accra.

It beat the three other groups that were in the finals.

Each member of the team was presented with an iphone 6s, while the team would also represent Ghana at the Africa rounds in South Africa, with Nigeria, Kenya and South Africa being their contestants.

The continental winners would then move to the next level at the global Future Leaders’ League Competition in London, in 2017.

This is the fourth year running that Unilever Ghana has held the competition and rewarded winners as a confirmation of the company’s commitment to improve youth employability in the country.

The Challenge is Unilever’s development initiative designed to create an out-of-class learning experience that focuses on the development of personal and entrepreneurial competencies among undergraduates, using real brands.

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Speaking at the national finals, Mr Luc Olivier Marquet, the Vice President of Unilever West Africa, said over the four months, the teams had been given professional guidance and training on business plans development, brand management and consumer understanding, among others.

‘Indeed, the Unilever IdeaTrophy Challenge is a confirmation of Unilever’s three-pronged commitment to the UN Global goals for development, Ghana’s national development and the community as we improve the quality of future graduates,’ he said.

The Human Resources Director at Unilever, Michael Otchere Duah, said the company would continue to organise innovative and educative programmes to develop the nation’s future leaders, and ultimately contribute to national development.

‘As profitable growth can only be achieved with the right people working in an organisation, so does the nation need well educated people to aid development and ensure national growth,’ he said.

‘This is the reason we are continuously committed to developing talents.’

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The IdeaTrophy business challenge was created by Unilever Turkey in 2001 to create a challenging and creative experience for university students as well as to introduce young people to the realities of the business world.

Every year, a leading Unilever brand is selected as the sole focus of the competition where the students have to design a business strategy for the brand in question.

The teams were tasked with the responsibility of developing creative ideas to market Unilever’s leading brand, Close Up. GNA

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