Whilst it admits that about 10 people may have been drunk and slept off during the Adonko Aseda Bash held at the Baba Yara Sports Stadium, the management insists the bitters has no product defect.
“The company encourages responsible consumption of alcohol as per Ghana’s laws; the company does not sell to minors,” a statement issued by the company said.
The statement is in reaction to media reports alleging that people “passed out” during the Adonko Aseda Bash.
The company says its core values is to promote responsible corporate citizenship and ethical standards in its operations
The full statement is as follows;
RE: FDA SANCTIONS MANUFACTURERS OF ADONKO BITTERS
The Management of Angel Group of Companies, manufacturers of Adonko Bitters wishes to officially respond to a press release issued by the Food and Drugs Authority (FDA) in relation to the Adonko Aseda Bash organized on the 17th of April, 2017 at the Baba Yara Sports stadium in Kumasi and also to clarify certain misconceptions as a result of subsequent media reportage.
The facts of the case are as follows:
- The purpose of the event was to reward loyal clients of Adonko Bitters over the past year.
- The company produced special labels and batch numbers specifically for the event. The special labels were to encourage customers to keep the drinks as souvenirs.
- Over 35,000 people attended the event and our preliminary investigations indicate that whilst about 10 people may have been drunk/slept off no one passed out as per various speculations in traditional and social media.
- The company encourages responsible consumption of alcohol and as per Ghana’s laws; the company does not sell to minors.
We wish to assure the general public that Adonko Bitters is produced with 100 percent natural herbs and plants under the most stringent production standards as certified by the FDA and such this ban is unrelated to any product defect.
We respect the authority of the FDA and are of the belief that they are working in the supreme interest of the public and as such we are co-operating fully with their investigations and the directives issued to the company.
In the meantime we will also like to apologize to people whose sensibilities may have been offended by the fallout and also for the distress this has caused our various stakeholders; local authorities, consumers, farmers, suppliers, distributors and employees.
The Management of the company has also with immediate effect reviewed all promotional strategies to forestall any such incident in the future.
We are deeply committed to superior production standards, responsible corporate citizenship and ethical standards in our operations and we are working assiduously to ensure a speedy resolution.
Story by Ghana|Myjoyonline