South African based music cable station, Channel O and Forbes Africa recently presented the top 10 most bankable African artists.
According to Channel O, the top ten were determined by a number of factors such as endorsements, brand value, earnings, bookings, popularity, and social media presence.
Here are the Nigerian artist who made the cut.
4. Davido – Nigeria.
Davido has claimed a high status in just five years. The single Back When planted him firmly in the music business in 2011. “It was people like [Nigerian music veterans] P-Square and D’Banj who made me believe that all this was possible,” he recalls. Dami Duro, an unexpected hit, leaked online almost a year prior to its official release, became the crown jewel for his widely acclaimed 2012 debut album, Omo Baba Olowo.
Wizkid is arguably currently the uncrowned king of African music. Grammy Award-winning artist, Alicia Keys and husband Swizz Beatz, danced to his songs Ojuelegba and Caro, with Keys posting a video on her Instagram account with the caption, “This song makes me happy” and Kylie Jenner posted a video of herself dancing to Wizkid’s music on snapchat.
By the age of 10, Jidenna Theodore Mobisson knew he wanted to do music but was afraid to tell his father who wanted him to be an engineer. It was just as well that his name means embracing the father.
1. Don Jazzy
Typically producers aren’t the headline in Africa but Don Jazzy has definitely changed this game. Don Jazzy has an influence in Nigeria second to none; when he tweets, things happen. As a recording artist label executive and producer, he is the CEO of Mavin Records home to D Prince and Tiwa Savage. He’s been behind some of the most of the iconic songs in African music history; Oliver Twist perhaps being the biggest to date. Don Jazzy has managed to clinch lucrative deals with MTN and Samsung to mention a few. With a chilled out vibe often known for just moving about in his P.J pants. Don Jazzy is so talented he has producing credits on Kanye West, Jay-Z and Beyoncé’s song ‘Lift Up’.
He also produced ‘Mr. Endowed’ by D’Banj featuring Snoop Dogg. There’s nothing much to say about Don Jazzy because unlike everyone else, his success and achievements do all the talking. If you are wondering why he’s so high up on list, let’s just say that the people behind the music make a lot more than what you know.