The 43rd Sports Writers Association of Ghana SWAG awards ceremony has been launched at the MTN House at Ridge, Accra with the organisers challenged to put in more effort and improve the general outlook for the program.
Kwabena Yeboah, President of the Association said the SWAG awards is the most transparent, prestigious, distinguished and longest running without a break for the past 42 years.
He commended the past and current executives and members who have contributed to the awards.
According to the President, the 43rd SWAG awards night has been fixed for April 28, 2018, when 49 nominees in 21 categories of 18 sports disciplines would be honoured.
He noted that the sports personality would be named on the night of the ceremony, and plans are to invite new Liberia President George Weah as Special Guest of Honour after Ghana’s Nana Akufo Addo graced the last edition.
He named some of the nominees for the Foreign Based Footballer of the year as Daniel Nii Adjei of TP Mazembe, Christian Atsu of New Castle, Boakye Yiadom of Red Star and Thomas Partey of Athletico Madrid.
Those contesting for the Best Local Footballer are Stephen Sarfo of Berekum Chelsea, Amos Frimpong of Asante Kotoko and Thomas Abbey of Accra Hearts of Oak.
Robert Kozue of the Corporate Affairs Department of MTN, the title sponsors tasked SWAG to come on board with innovative ideas that fall within their digital agenda.
He said more interest and excitement can be created with the use of social media platforms to expose the nominees and enhance the event.
He urged corporate Ghana to support sporting activities.
The SWAG awards are also supported by partners like CDH, Goil, ATL, Ferro Phones, StarTimes and Activa Insurance.