If you were in control of the hottest make-up brand, who would you choose to debut a new product?
Beyoncé, of course.
In what’s perhaps the best marketing ploy ever pulled off by a beauty label, Glossier – the brand du jour – revealed its newest product at last night’s Grammy Awards…on Bey.
Glossier took to Instagram to announce that Queen Bey was not only wearing the brand, but that she was wearing a product that was yet to launch.
‘Beyoncé wears ___ in ___ (coming soon), Boy Brow in Brown, Body Hero Daily Perfecting Cream, and Perfecting Skin Tint in Dark + Dee,’ the post read.
But what is it?
Judging… Read the full story