Headlines News UK

Glossier reveals its newest product on Beyoncé at the Grammys

(Picture: Christopher Polk/Getty Images for NARAS)

If you were in control of the hottest make-up brand, who would you choose to debut a new product?

Beyoncé, of course.

In what’s perhaps the best marketing ploy ever pulled off by a beauty label, Glossier – the brand du jour – revealed its newest product at last night’s Grammy Awards…on Bey.

Glossier took to Instagram to announce that Queen Bey was not only wearing the brand, but that she was wearing a product that was yet to launch.

‘Beyoncé wears ___ in ___ (coming soon), Boy Brow in Brown, Body Hero Daily Perfecting Cream, and Perfecting Skin Tint in Dark + Dee,’ the post read.

But what is it?

Judging… Read the full story