Designers will do all kinds of strange things to get attention. That’s how they make people genuinely consider spending thousands of pounds on a jacket.
For Gucci, that’s making models carry their own severed heads.
At Tod’s, a far sweeter method was used: Puppies.
Sadly, guests at the show did not each walk away with their own rescue dog (how wonderful would that have been?), but instead were able to sit back and watch some excellent doggos on the runway.
For the designer’s Milan Fashion Week show, Tod’s sent models down the runway carrying extremely cute puppies.