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Facebook launches Ghanaian SMB Success Stories Series in Partnership with BellaNaija & Guardian TV

Facebook is excited to announce the start of its #FBSuccessStory campaign, aimed at spotlighting Ghanaian entrepreneurs using Facebook, Instagram and WhatsApp to grow their business. The campaign, running for six weeks, is designed to celebrate, whilst inspiring future entrepreneurs, and highlighting the tools available to scale their businesses.

“We’re proud of the role that we have in enabling SMBs to grow and scale. We know that small businesses are the cornerstone of the economy and make significant contributions. This campaign is a celebration of some of these Ghanaian SMBs making an impact, both in Ghana and beyond.” said Kezia Anim-Addo, Facebook’s Head of Communications, Africa.

Running from November 18th to 21st of December 2020, #FBSuccessStory will air exclusively on both BellaNaija and Nigerian online TV platform Guardian TV, as a special series showcasing two Ghanaians who use Facebook’s platforms and product offerings to overcome business challenges, connect to their target audiences, and achieve successes in their marketplaces. The two entrepreneurs selected include Aisha Ayensu, founder of Christie Brown, a luxury Ghanaian fashion brand and Ameyaw Debrah, the founder of the popular Ameyawdebrah.com, and Ameyaw TV, a video production channel and a content creation platform focused on entertainment and lifestyle.

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Speaking on the campaign, Aisha Ayensu of Christie Brown said: “Using platforms like Instagram and WhatsApp has enabled our brand and fashion line to be more visible to more people from around the world. We’ve been able to drive direct sales and communicate with clients both locally and internationally, leading to an amazing growth. At the peak of the COVID-19 pandemic, we were also able to host our first ever virtual show on Instagram LIVE where we reached over 30,000 viewers.”

Uche Pedro, Founder of BellaNaija, and media partner, said: “BellaNaija has always believed in celebrating people making an impact in their industries. This is why we are delighted to work with Facebook to spotlight local entrepreneurs leading change within their communities in West Africa. This BellaNaija-Facebook partnership has given us another opportunity to support business owners and brands as we applaud their resilience in an exceptionally tough year.” 

Media partner, Bunmi Amosu, Head of Video Content at The Guardian TV, added, “As one of Nigeria’s foremost multi-media and news platforms, we are continually seeking new ways to share the authentic African story. It is exciting to partner with Facebook on this project to showcase entrepreneurs doing their best to rewrite the narrative about Africa. We trust this project would inspire many more African business owners to take advantage of the opportunities available and write their own success stories.”

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