In the last few weeks, the propaganda and PR machinery of the Electoral Commission have been in overdrive. The central theme being pushed is “transparency”.
Having hired sleek PR agencies and sidelined the career public servants in its communications department, the new management of the Electoral Commission (EC) has been churning out non-stop messaging meant to convince us all that it is the most transparent organisation on Earth since Adam and Eve found fig-leaves to cover their nakedness.
The latest episode of this PR-driven “transparency binge” is the decision to dump the national voters register into the public domain without preamble or clear policy. In the new flash and bling of EC communications, this is supposed to be the crowning evidence of their trustworthiness.
Far from being reassuring, such conduct reveals the EC to be impulsive, focused on bling over substance, and given to distraction and diversionary tactics even as the real issues of accountability continue to be ignored by this highly non-transparent organisation.