With the continuous increase in mobile devices’ popularity and better internet connectivity, more and more businesses today are making use of local SEO services or search engine optimization to their advantage. Essentially, this type of SEO optimizes a company’s online profile to ensure that they are found by their intended audience within specific geographical areas. Since nearly fifty percent of searches made are for local businesses, it improves their visibility, especially to the people that matter most. And in this article, we’ll explore a few reasons why it’s important to both multi-location companies and small to medium-sized businesses alike.
1. The business will stand out with local SEO services
No one can deny that the vast majority of consumers would rather make purchases from businesses that are locally owned to sustain the economy of their respective communities rather than rely on national retailers. In fact, research has uncovered that over seventy percent of customers have chosen to support the local merchants, especially during the quarantine lockdown. And by utilizing local SEO services, a business will be able to stand out when it comes to local searches, even amidst heavy competition.
2. Local SEO services will help a business reach out to non-locals
Apart from the members of the community, many of the searches are made by non-locals who are usually looking for local businesses that are in the area that they’re visiting. And if an SMB or multi-location business hopes to get their attention, it must adopt local SEO services and solutions as it will help a lot more traffic into its website through leads online.
3. It’ll allow a business to generate visibility across many platforms
One of the reasons why local SEO can be so advantageous is that there are several avenues you can take beyond the popular search engines online. And by stepping up your internet advertising efforts by marketing through all fronts available – be it applications and other websites – a business stands more than a chance of generating the kind of exposure that it needs to elevate its brand and secure the target consumers as a result.
4. A company will have a competitive edge with it
While it’s undoubtedly true that most digital marketing strategies have become a lot more competitive now than they were in the past, it isn’t the case yet with local search engine optimization. And if all marketing efforts of a business have plateaued, opting for local SEO solutions could potentially make up for the difference. After all, a lot of the applications and websites that are driving its technology are all still new and in their relative infancy. And as such, they aren’t as commonly and widely used as others. Since a lot of companies haven’t realized the potential that local SEO holds, a business that gets into the game first will have a competitive edge over the others.
5. It can keep the audience engaged
Building brand recognition and visibility may be the primary purpose for local SEO, but it doesn’t just stop there. Apart from the awareness, it can also help a business engage with its audience and turn them into loyal followers. And this, in turn, can lead to even more positive exposure that’ll turn into an engagement of a higher level that, if nurtured correctly, will continue to evolve and turn into an online local community.
6. Attract more for less
The greatest advantage of local SEO is the potential it has for attracting a broader audience without entailing high expenditure. What this means is that a focused and well-thought-out local SEO campaign can potentially result in high returns on the investment of a business. The optimization of a website when it comes to local searches might take some time. However, if done right, it can put a business in the way of the local community who is ready to purchase its products and services.
No one can deny the fact that local SEO services can be an invaluable tool for multi-location businesses and SMBs as it helps them not only remain competitive in a specific geographical area but it can also help generate online visibility, which can result in more sales and leads. And the continuous engagement with both existing and prospective customers alike, it’ll allow a business to build trust and loyalty in its consumer base. However, it’s important to keep in mind that search engine optimization is a highly specialized task. And a business is far more likely to achieve the desired outcome with the assistance of professionals.