Fashion News

Pop-up store for Sena Bryte opens at the Accra Mall

The Accra Mall Limited has launched a pop-up store for Sena Bryte, winner of the 2019 edition of The Future Fashion Fund.

The store, which was launched on Friday, April 16, will remain open for a month at the Accra Mall.

Sena Bryte is an African inspired luxurious fashion brand. It is an ethical unisex brand with a contemporary twist that reflects the beliefs of creative director, Bright Sena Banini.

On display at the pop-up store is ‘De Viaggio (The Journey)’ autumn/winter 2021 collection by Sena Bryte . According to the young designer, his mother inspired the collection. “ It is an interesting masterpiece and I wish people will visit the pop up store at the Accra Mall to buy some unique pieces,” says Sena.

Watch the opening of the Pop-up store for Sena Bryte below:

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The Future Fashion Fund is an extension of the Accra Mall Fashion Weekend (AMFW), which is a fashion event that focuses on the fashion and beauty retail category.

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According to Anthony Asamoah, Marketing Manager of Accra Mall, the Fund is part of a strategy to help young and talented fashion enthusiasts to become entrepreneurs. He added that it would be a continuing project that will help discover and groom homegrown talents into major retail brands.

“As part of Sena’s winning package, we gave him a stand fabricated and sponsored by Accra Mall for him to display what he has. When Sena Bryte ends his pop-up store, the winner for the 2020 edition of the The Future Fashion Fund will also get the chance to display her amazing collection to the public.”

The Sena Bryte pop-up store at the Accra Mall is located along the walkway in front of Kiki Fashion.