First a Malaysia Airlines plane goes missing and is never found. And four months later, another one of its passenger jets is shot out of the sky.
The tragic events have taken the lives of 537 people in all, and brought devastation to their families.
It has also left many pondering the future of the airline and its ability to weather the latest storm.
If customers flee, it could really put a dent in its bottom line, said Justin Green, a military trained pilot and aviation attorney.
Malaysia Airlines was already a struggling company before this latest tragedy.