Jj Nattrass For Mailonline
20:16 EST, 7 August 2015
02:08 EST, 8 August 2015
He withdrew his music from Spotify earlier on this year, but Prince has now given Jay Z’s Tidal a huge coup by announcing that his next album will be streamed exclusively on the platform.
The mercurial 57-year-old has announced that his next album, HITNRUN: Phase One, will only be available on Tidal – which aims to provide artists with higher royalties.
His latest ‘experimental’ album took 90 days to record ahead of its release on September 7th, with the Purple Rain singer citing a ‘non-restrictive arrangement’ as being the deal-breaker.
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On a Tidal wave: Prince has announced that his next album, HITNRUN: Phase One, will only be available on Tidal – which aims to provide artists with higher royalties.
The album – Prince’s 33rd in a career that has spanned four decades – is the follow up to 2014’s Art Official Age, and will only be available on the service championed by the likes of Kanye West and Jack white.
Explaining his decision to re-enter the streaming market following his departure from Spotify, the Mirror reports Prince as saying: ‘After one meeting, it was obvious that Jay-Z and the team he has assembled at Tidal recognize and applaud the effort that real musicians put in to their craft to achieve the very best they can at this pivotal time in the music industry.
‘Tidal have honoured us with a non-restrictive arrangement that once again allows us to continue making art in the fashion we’ve grown accustomed to, and we’re extremely grateful for their generous support.’
The iconic singer had appeared to have withdrawn all of his music – bar July’s single Stare – from Spotify and other competitors earlier in the year – with the exception being.
The 1999 guitar-slinger made no comment on the move at the time, but it is thought he pulled his music from all platforms bar Tidal, because royalty payments were too low.
At the same time Spotify appeared positive that they would be able to renegotiate with the artist, saying that they were hopeful that could ‘bring his music back [to the platform] as soon as possible’.
But with Jay Z backing a service that gives more power and royalty rights to the artist, Prince was clearly drawn to the service.
Part of a series? With his next title due in September, the singer seems intent on releasing a series of albums, as the title, HITNRUN: Phase One, suggests it is the first of a number of albums
And the rapper seemed delighted with Prince’s latest decision regarding Tidal, saying: ‘This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.’
With his next title due in September, the singer seems intent on releasing a series of albums, as the title, HITNRUN: Phase One, suggests it is the first of a number of albums.
Jay Z launched Tidal after acquiring Swedish streaming company Aspiro in January for $56 million, launching the rebranded streaming service in March with some of the biggest names in music including Beyonce, Rihanna, Nicki Minaj and Madonna all joining as investors.
Daring to defy Spotify: The Purple Rain hitmaker has removed all of his music from Spotify bar STARE, which was released in July