Mike Larkin For Dailymail.com
20:42 EST, 18 April 2016
02:47 EST, 19 April 2016
It was the announcement that got his fans pulling out their credit cards.
But now Kanye West is being sued for allegedly tricking fans into signing up for his friend Jay Z’s Tidal streaming service by saying his latest album would only be available there.
In fact The Life Of Pablo was soon also available on iTunes, rival streaming service Spotify, Google Play and even on his own personal website.
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Con artist? A class action lawsuit has been filed against Kanye West after he said The Life Of Pablo would only be available on Tidal
Back in February the rapper tweeted out: ‘My album will never never never be on Apple. And it will never be for sale… You can only get it on Tidal.’
According to TMZ, the class action lawsuit filed by fan Justin Baker-Rhett claims this announcement caused subscriptions to go through the roof, in effect saving the flopping service.
Not only is Kanye named in the lawsuit, but so is self-styled media mogul Jay Z’s company Carter Enterprises and Tidal itself.
The plaintiff is also alleging two million other fans of the Stronger star were gullible enough to buy subscriptions based on the entertainer’s tweet.
See more Kanye West news as he gets sued after telling fans his album was Tidal exclusive
Twit: He made the eyebrow-raising announcement on Twitter just two months ago
At your service: The album as offered for streaming on the Tidal website
It is claimed this was enough to save the failing service from disaster, as the sudden spike in subscribers brought in an addition $84 million.
The Life Of Pablo’s release was something of a stop and go affair, and shortly after its launch on Tidal Kanye pulled it from the market, claiming he wanted to make some changes.
Thousands of users complained they were unable to download the album, despite paying for it, and it was also reported the record was illegally downloaded more than half a million times within days of release.
Wide release: The album has since been released on iTunes, Google Play and even on his website
The company has reported the album was streamed more than 250 million times in the first 10 days of release, while subscriber numbers increased from 1 million to 2.5 million in that same period.
Ironically Jay Z himself is fighting a lawsuit against Tidal’s former owners.
He claims he is owed $15 million due to the user numbers allegedly being inflated to 540,000 at the time of purchase.
Mr Beyonce Knowles launched the service in the US to great fanfare in 2015 after buying it from Scandinavian company Aspiro for a whopping $56 million.
Meanwhile, Vogue editor-in-chief Anna Wintour issued a public apology for any ‘offense’ she caused after she described Kanye West’s latest Yeezy collection as ‘migrant chic’ during an appearance on Late Night with Seth Meyers last week, saying she ‘didn’t intend to trivialize that issue.’
Grand launch: Kanye and Jay Z were just two of the stars on stage at the Tidal launch event in New York last year
Obliging sidekick: Kanye certainly did all he could to help his mentor’s latest business