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Best Black Friday mattress deals 2020: Early offers and what to expect from Emma, Simba and Dormeo

Black Friday is the largest shopping event of the year, and each time it’s bigger than the last, with thousands of deals across big-name brands, from tech to fashion and everything in between.

While its the best time to pick up a bargain before Christmas, it also provides the perfect opportunity to snap up deals on items you may have been putting off, like buying a new mattress.

While the sale started off as a one-day event after Thanksgiving, it soon took over the entire weekend to the following Monday, also known as Cyber Monday. 

In recent years, most retailers have kicked off their deals a week before the Black Friday weekend. Last year Amazon’s sale ran for two weeks and this year it’s gone even further by starting its pre-Black Friday sale a whole month before the main event. 

Despite being an essential, shopping for a new mattress is often a costly and timely endeavour, but thanks to Black Friday, it can now much more affordable thanks to very appealing deals that can be up to 40 per cent off.

Before you begin browsing, read our mattress buying guide here, to help you find the right one for you. It has all the details you need on the different types, sizes and firmness available on the market.

To help you navigate the mammoth sale, we’ll be bringing you the biggest savings and best deals so you  won’t lose sleep over it.

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

The best early Black Friday mattress deals

Simba premium boxed mattress, super king size: Was £440, now £230.45, Amazon


Using the brand’s high-quality foams and technology, this is an affordable yet comfortable option. The foam combination adapts to your sleeping positions, and there’s no motion transfer, meaning however you sleep, you’re supported and less likely to wake up your partner if you’re prone to wriggling. 

In the unlikely event that it’s not for you, there’s a 110-day free trial, and if anything happens to it, there’s a 300-day guarantee. This really is an unmissable deal that is also available in sizes from single to super king. 

Silentnight Freya 800 pocket memory mattress – medium: Was £299, now £179, Very

The quilted hypoallergenic and anti-mite cover provides a comforting yet breathable topper that allows for more airflow and will keep you cool during warm nights. Owing to the numerous layers, including memory foam, this has been designed to mould to your body, providing comfort and support. Thanks to the pocket coil technology, you should feel little movement when lying next to a restless sleeper. A great, affordable option for a sound night’s sleep, but this is a flash deal, so will be gone quickly. Check out the Inofia page where there are lots of other discounts across the brand’s range. 

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For complete support from head to toe, turn to this mattress from Silentnight. The memory foam layer is breathable, so suits people who overheat at night, and it claims to evenly spread your weight accross the mattress too. Offering pressure relief and providing comfort, this is a deal worth snapping up while it’s 40 per cent off. 

Inofia double memory foam and spring mattress: Was £199.99, now £159.99, Amazon


The combination of memory foam and spring means this an undoubtedly comfortable mattress that’s designed to mould to your body’s natural curves.  While the quilted cover is made from 100 per cent natural materials, so is not only hypoallergenic and anti-mite but it allows for more airflow – absorbing moisture, drying quickly and helping your body breathe. 

The pocket coil technology responds to your every movement, so you’ll be sufficiently supported throughout the night, and you should feel little movement when lying next to a restless sleeper. 

Dormeo mattress plus rolled mattress: From £209, now £169, Very


Featuring in our review of the best mattresses, this is a great price to pay for a quality night’s sleep. Our reviewer said: “We found it springy yet supportive, especially for anyone who is average weight or lighter, including children. It’s just a smidgen firmer than average, and the high breathability factor of the ‘ecocell’ foam layer that sits on top of the other two layers of memory means it doesn’t get damp if you sweat.”

She added: “Your partner can roll over to their heart’s content without you feeling a thing,” and helps you get a night of undisturbed sleep. 

Silentnight Mia 1000 pocket ortho mattress – firm: Was £449, now £269, Very


This mattress has been designed to be easy to care for, so there shouldn’t be any need to turn it. The knitted quilt cover gives a soft surface, which is the ideal foundation for resting on. 

Silentnight has used advanced pocket spring technology, which means your weight will be spread evenly across the mattress, providing a level of overall support and comfort. This is a firm mattress, so is ideal for those who suffer from back pain because it will keep your back in a relatively stable position without allowing you to sink into it as you sleep.  The medium mattress is also on sale for £199, if you’d prefer something a little softer. 

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When is Black Friday?

The best Black Friday mattress deals to expect 

In previous years, leading mattress brands such as Eve Sleep, Casper and Emma, have offered discounts of 30 per cent, sometimes more, and we’re expecting the same this year, if not bigger savings.

In 2019, IndyBest’s best mattress, the Emma original had a huge 40 per cent off. The single was reduced from £429 to £257.50, the double dropped from £649 to £389.30 and the kingsize came down from £699 to £419.40.  

The brand is kicking off its Black Friday sale early this year as it has announced its early bird offer. From 1 November, Eve Sleep will be offering customers 15 per cent off when they spend £500.

Another favourite brand in our review of the best mattresses, Nectar Sleep, has announced its Black Friday 2020 deals already. It’s confirmed that from 23 November until Black Friday (27 November), it will be offering £100 off all mattresses and up to 30 per cent off bedroom furniture and bedding. 

On Cyber Monday (30 November), the mattress discount will continue and the brand will also be offering 20 per cent off its old mattress and bed removal service. Free delivery and two pillows are also included in both deals.

Another bed-in-a-box brand, DreamCloud Sleep, is offering £300 off all mattresses this Black Friday, with free delivery included. The offer will run from 23 to 30 November.

UK company Brook + Wilde has also announced its Black Friday deals for 2020. From 25 November until midnight on 30 November, It will be offering 40 per cent off both of its luxury mattresses, the “elite” and “lux” models, with the code “BF40”. 

The bed-in-a-box brand offers free premium delivery, a 100 night trial and a 10 year guarantee on its mattresses. For every mattress the brand sells, it plants a tree to help contribute to reforesting the planet, which means you’ll sleep even easier after you buy.

Marks & Spencer also offered up to 50 per cent of a selection of mattresses, beds and sofas, with a section dedicated to deals that could be delivered in time for Christmas, so you could kit out a new home in one online shopping trip.

How to get the best Black Friday mattresses deals

To find the best deals, we’d recommend browsing not just mattress-specific brands but larger department stores such as Marks & Spencer, who have their own ranges and see huge reductions too. 

We think the key to making the most of this annual event is not getting sucked into discounts that look too good to be true. Instead, come up with a list of products you’re actually interested in before the big day. That way, you won’t buy things you don’t actually want, but look a good deal.

Shop around for the best price, and make sure you know the actual RRP of the product, so you’ll know a good deal when you see one.

Also, sign up to the newsletters from brands you want to buy from, as that’s the best way to know when teh sales start. 

Here at IndyBest, our team will also be handpicking the best deals in the lead up and throughout the sale, across furniture, TVs, laptops, beauty and fashion too, so make sure to check back here for regular updates.  

How long will the Black Friday discounts last?

Black Friday typically begins on 27 November and finishes on 30 November, also known as Cyber Monday.

However, we are expecting some retailers to follow Amazon and begin some pre-sale deals much earlier than usual.

For a full list of stores expected to get involved, we’ve rounded up the retailers taking part in Black Friday, and they range from fashion, homewares, tech, beauty and gaming brands, such as Asos, AO, BT, John Lewis & Partners and M&S. 

Read more on Black Friday 2020

Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.