Last year, Amazon’s sale ran for two weeks, and many others joined in the week of Black Friday. But this year, the retail giant has gone one (big) step further by starting a whole month ahead of the big day. You can keep up to date with the best early Amazon Black Friday deals by reading our guide.
Deals on kids’ toys are always welcome at this time of year, as Christmas lists can be endless and full of pricey items. But with so much choice during the Black Friday sale, it can be a headache navigating the thousands of offers.
Luckily, at IndyBest we’ll be doing all the hard work for you during the lead up to Black Friday and throughout the main event, finding you the top deals across all retailers. Read on for the best early Black Friday deals on kids’ toys and check back in for daily updates.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
When is Black Friday?
This year Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday.
We’re expecting other retailers to follow and begin deals earlier too, after losing revenue earlier in the year, and now that shops are shutting again in the second lockdown.
The best early kids’ toys Black Friday deals
Fortnite The Chapter 1 Collection – 10 collectible figure pack: Was £99.99, now £59.99, Smyths
This official Fornite figurine collection will bring joy on Christmas morning for fans of the game, and includes the whole team, including Outfits Recruit (Jonesy), Black Knight, Rust Lord and others. The set is completed with a 35cm poster of the map from Fortnite’s Chapter 1.
Suitable for children aged eight and up.
X-Rated Shockwave Kids BMX Bike – 16″ Wheel 607813: Was £130, now £100, Halfords
Bike, car and motoring specialist Halfords currently has 20 per cent off kids bikes and scooter, a gift which is sure to impress.
Designed for children aged five to seven, this BMX bike has a sturdy steel frame in a fun blue design, promising simple and efficient braking with a single speed, so all they need to do is pedal and steer.
Disney Frozen Elsa’s Ice Palace by Little People: Was £54.97, now £35, George at Asda
Younger children will be able to immerse themselves in the mythical land of Arendelle where they can explore Elsa’s ice palace and play with Olaf with this interactive set.
It has lights, wintery sounds and recognises the famous “Let it go” theme tune too, so is sure to keep them entertained.
The Singing Machine SML682BTW Bluetooth CDG + Tablet Karaoke Machine – White: Was £99.99, now £59.99, Very
Put on a show with this singing machine which includes a microphone, echo control effects and LED lights. You can share your show-stopping performances with your friends and family with the USB port that allows you record, save and share your singing. The machine features both an aux input and Bluetooth wireless streaming so you can always play your favourite songs.
Kidcraft Savannah Dollhouse: Was £159.99, now £109.99, very
This 4ft tall doll house, featuring four levels, six rooms, two balconies and a grand central staircase, is an impressive home for your little one’s dolls. There’s some lovely little features here, including a canopy bed, a clawfoot bath-tub, real opening and closing doors on the kitchen appliances and a 14-piece accessory pack with hand-painted furniture to ensure your dolls live it up in style. Children over the age of three will love this as a gift.
Little Tikes Tasty Junior Bake ‘n Share Kitchen: Was £109.97, now £75, George at Asda
This miniature kitchen stands at 59cm tall and will deliver smiling faces on Christmas morning, so while it has almost £35 off, snap it up before it sells out.
It can be enjoyed by young toddlers and older chefs, thanks to the adjustable surfaces and it comes with 38 cooking accessories to all their culinary needs.
Nerf battler racer go kart: Was £279.99, now £179.99, Very
For the ultimate Nerf blaster fan, this pedal powered kart seats one child aged four to ten. It can carry up to four Nerf blasters and a big supply of Nerf darts to launch a surprise attack on the move. With a rugged steel frame, forward/reverse gears plus free-wheel function and a hand brake, this looks like a sturdy toy that should last for years.
Peppa Pig 50cm plush: Was £40, now £20, Smyths
Kids will love to snuggle up with their favourite pig. Donned in her classic red dress, this is the perfect toy to recreate scenes from the TV show while reading the books, or cuddle up to watch your best loved episode together. Suitable for children from birth.
Nitro Circus Ryan Williams Junior Replica Stunt Scooter: Was £120, now £95, Halfords
This scooter is designed for beginners aged five and older first attempting tricks, spins and stunts. Promising assembly that takes minutes and an outer rubber that delivers a smooth ride, it’s also a great way for kids to get outside and stay active during lockdown.
Explore outer space with this rocket expedition, whether kids’ imagination takes them to Mars or Mercury. It has everything you need for a successful launch, including a rover, telescope, astronauts, ground technicians and a tool kit to fix any problems. Suitable for seven years and older, we think it would make a great introduction to space exploration and with 26 per cent off, it’s an unmissable bargain.
Feber my lovely unicorn 12V battery operated ride-on: Was £229.99, now £139.99, Very
Indulge your child’s dreams of fairytale royalty as they sit astride this magical unicorn. Using the reins to steer forwards, backwards left and right, they can reach a maximum speed of 3 km/h. A cute brush accessory is included so that they can groom the unicorn’s luscious locks that flow around the lights-and-sounds magic horn. It is suitable for children three years and over, and should not be taken on pavements.
Disney Frozen ultimate Arendelle castle playset: Was £139.99, now £109.99, Amazon
At five feet tall, with four floors, seven furnished rooms, a moving balcony and a colourful light show at the push of a button, this castle is the perfect gift for any child who is a fan of the hit movie, Frozen.
It has everything they need for hours of entertainment, with 14 accessories including a piano, banquet table, throne chair and more. The playset for kids aged three and upwards is currently reduced by £50 so snap up this steal fast.
Bosch workstation workbench XL: Was £149.99, now £74.99, Very
Get kids learning about how to make, fix and build things using this DIY workbench that includes a vice, nuts, planks, bolts, saw, hammer, hard hat and even ear defenders.
Suitable for children aged three to 12, it will be a brilliant way to keep them occupied while developing their coordination skills and share with siblings.
Jellycat Fuddlewuddle elephant, medium: Was £19.99, now £15.99, John Lewis
Everyone loves a Jellycat toy: they’re cute, soft and very loveable and one of our favourites is this gorgeous lilac blue coloured fluffy elephant. It makes a great gift for children of all ages or for a new baby too. With 20 per cent off, it’s a gret deal. The small version also has 20 per cent off too.
VTech hope the rainbow husky: Was £54.99, now £39.99, Amazon
Interactive toys make wonderful presents, which might explain why this one featured in our review of the best gifts for four-year-olds. This soft toy encourages nurturing through play, with our reviewer noting it will teach little ones a lot “about communication and looking after animals without any of the responsibility of a real pet”. Hope the husky makes noises, talks and even moves, and at 38 per cent off you’ll want to snap this up before it’s gone.
Sylvanian Families sweet raspberry home: Was £48.57, now £16.99, Amazon
These furry friends have been a childhood favourite since the brand was founded in 35 years, and this toy home will encourage role play and communication. Collecting Sylvanian Families can be expensive, so make sure you make use of this deal – currently 65 per cent off, you can’t go wrong. Suitable for children aged three and above, this would make a wonderful Christmas gift.
Brio world farm train set: Was £68.94, now £33.50, Amazon
If your little one is obsessed with trains, snap up this bargain set from Brio. The retro railway design is set on a farm, with a cow to milk, a tractor and hay to transport to the barn. You can expand the set with other Brio parts and accessories too. The perfect Christmas gift for those aged three and above.
Marvel Titan Hero series Avengers eight figure pack: Was £117.99, now £58.99, Smyths
This collection of 30cm scale Marvel Universe figures include Captain America, Iron Man, Hulk, Black Panther, Winter Soldier, Marvel’s Falcon, Captain Marvel and Thanos in Titan Hero. With eight (!) figures included for just £58.99, working out at less than £7.50 each, this is one not to miss.
Hasbro Gaming monopoly classic game: Was £22.99, now £16, Amazon
The mother of all board games, Monopoly is loved by many and often passed down from generation to generation. With 30 per cent off, now’s the time to give your board an update and prepare for cold night’s playing games around the fire. This one’s sure to get your mini property moguls excited.
Fisher-Price DJD81 Giraffe Sit-Me-Up Floor Seat: Was £54.99, now £39.99, Amazon
For babies still learning to stand unassisted, this floor seat provides back support and helps keep them upright so they can see their surroundings.
Its features include a butterfly foot pad that squeaks when kicked, a removable seat with toys, rattles and brightly colourred rings and a machine-washable seat pad.
Don’t step in it: Was £16.99, now £8.49, Smyths
Wearing a blindfold, players must navigate this massive mat to avoid the squashy numbers twos with their feet, and reach the other side to win. This can be played with friends or on their own, doesn’t require any batteries, and comes with a little mould to shape the poops.
The kids’ toys Black Friday deals to expect
Whether you’re shopping for your own child or a loved one, Black Friday is set to offer some serious discounts on toys from major brands, including Lego, Disney and Playmobil. Retailers to watch out for include Argos, Smyths Toys, John Lewis & Partners, Amazon and Very.
Amazon has offered thousands of Black Friday deals in previous years, and it’s the place to go if you’re shopping for older children interested in tech, particularly tablets. In 2019, its hugely popular Fire HD 8 kids’ edition tablet was discounted from £129.99 to £84.99, an absolute steal. It’s currently sold out but we’re expecting it to return for the big event.
Also at Very, a Paw Patrol Ultimate Rescue Fire Truck Playset came down from £69.99 to £38.99, while this Miele Kitchen Wave Spicy dropped from £119.99 to £59.99.
For fans of Harry Potter, Debenhams slashed the price of a 1000 Piece Jigsaw Impossible Puzzle in half, from £16 to £8, perfect for a rainy day indoors.
How to get the best Black Friday kids’ toys deals
It can be easy to get sucked in by deals and you can end up buying items you don’t actually want, so we’d advise making a list of products ahead of the event, and checking it twice before you fill up your shopping basket.
Keep your eyes peeled for the pre-sales too, like Amazon’s, as you may be able to bag an early-bird offer and check off your Christmas to-do list ahead of schedule.
Many brands also offer priority access to customers who have subscribed to their newsletter, so to ensure you pick up every item you’ve been looking for, we’d recommend registering with your favourite stores and turning on your notifications.
How long will the Black Friday discounts last?
While sales can begin up to two weeks before Black Friday itself, the majority of retailers taking part will run deals until Cyber Monday, so you’ve plenty of time to shop ‘til you drop.
For a full list of stores expected to get involved, we’ve rounded up the retailers taking part in Black Friday, and they range from fashion, homewares, tech, beauty and gaming brands, such as Asos, AO, BT, John Lewis & Partners and M&S.
Read more on Black Friday 2020
Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide
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