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Best Amazon Black Friday deals 2020: Offers on Nintendo Switch, Samsung Galaxy watches and Apple AirPods

It has also rolled out deals on some of its own products, including the Echo Dot and Fire tablet and stick devices, and now impressive discounts on other sought after items, like the Apple Watch Series 5 which we’ve listed here. 

The retailer truly set the precedent for the annual event this year, as it kicked off its early bird deals a whole month ahead of the main event.  

Rather than you spending hours trawling through products, we’ll be listing the best discounts on offer from now and up to the main event, so you can easily and quickly find the best deals.

Read on for our top pick of the best Amazon Black Friday Week deals, from Apple AirPods to Shark vacuum cleaners.

Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.

The best early Amazon Black Friday deals

Apple AirPods: Apple AirPods with charging case: Was £159, now £124.49


Enjoy an impressive 22 per cent off the second generation AirPods in Amazon’s early Black Friday sale.  David Phelan, our technology critic, rated these highly in his IndyBest review of the best wireless earbuds, saying: “Apple’s distinctive earbuds have been massively successful since they first launched and they remain even now some of the very lightest in-ears you can find. The design is unchanged since day one, but improved electronics inside mean that you can say, ‘Hey, Siri’ to invoke the virtual assistant without even touching the earbuds.”


Amazon has slashed the price of its popular smart speaker by more than 50 per cent, and at less than £20, this is the time to buy. It impressed our reviewer in our round-up of the best smart speakers. They said: “It can do all the Alexa-related stuff of the most advanced speakers such as answering questions, turning smart home gadgets on or off, and so on. Radio, podcasts and audio books all sound good, with clear vocals. Echo devices can make audio calls to one another and these work well, too.” The latest fourth generation Echo Dot is also on sale, reduced from £49.99 to £28.99. This is one of the hottest products during the Black Friday event, so add one to your basket quick.

Nintendo Switch Lite, Grey and Super Mario 3D All-Stars Bundle: Was £243, now £229.99


If you’ve got a Nintendo Switch on your Christmas list, there are rarely deals on the hugely popular console so take advantage of this Amazon Black Friday bundle that includes the Super Mario 3D All Stars game. The grey console is designed perfectly for handheld play and compatible with any other games you may already own. 

The Independent’s technology editor, Andrew Griffin, had this to say about the Switch consoles: “The games are incredible, the consoles are packed with fun, and Nintendo have pulled out a stroke of genius all around. It has its downsides – the graphics and performance are nowhere near as futuristic and powerful as the other bigger consoles – but that’s what you get for it all fitting in a box you can throw in your bag and play on the move.” From the morning commute to the park, play on the go and snap up this top deal.

Olaplex No.5 Bond Maintenance Conditioner, 250 ml: Was £24.00, now £18.20, Amazon


This cult haircare product is on sale, and with 24 per cent off, it’s the highest discount we’ve seen so far. This is a holy grail buy for bleached hair or for those who use heat to style regularly, as both can leave your hair feeling dry, brittle and prone to split ends. With its specially formulated ingredients, Olaplex helps to rehydrate and repair your hair by relinking broken hair bonds to restore your locks to their former glory.


Make the working from home experience more enjoyable and save more than 20 per cent off this Apple Magic Trackpad on Amazon in the lead up to Black Friday. Wireless and rechargeable, just turn it on and connect with your Mac immediately, allowing you to operate it just like a MacBook. Click anywhere and sensors detect the amount of pressure applied, bringing increased functionality to your fingers as you scroll. Currently just £112.99, snap up the deal fast.

Ring Video Doorbell 3 Plus: Was £199, now £129


Enjoy 35 per cent on this Amazon Ring doorbell and save £70. Allowing you to see, hear and speak to anyone from your phone, tablet or PC, you can receive instant notifications when anyone presses your doorbell which triggers the built-in motion sensors. With increased security and interaction, you have complete control from the Ring app while the Live View feature allows you to check on your home at any time. Snap up this deal fast.

Karcher WV Black Edition Window Vac, 10W, 240V: Was £79.99, now £49


Say hello to sparkling, streak-free windows with this Kärcher Window Vac, which now with 39 per cent ooff. With a rechargeable lithium-ion battery it can clean an impressive 75 windows on a single charge, or up to 105sqm of flat surfaces, such as tiles, worktops, condensation and mirrors. The lightweight ergonomic design makes cleaning a doddle, plus the easy-to-empty container means you’ll get zero contact with dirty water.

L.O.L Surprise! O.M.G. Remix Super Surprise – 70+ Surprises, 4 Fashion Dolls & 4 Dolls: Was £139.99, now £109.99


This set includes four L.O.L Surprise! Dolls, each kitted out with her own rock instruments and rock band accessories. The funky fashion dolls are in The Super Sonix rock band, and they really play music. Each instrument has six unique sounds you can play by pressing the buttons so you can try your hand at music producing by creating your own remix.


Enjoy a fantastic 50 per cent off the Echo Show 5 in Amazon’s sale. The device earned a spot in our review of the best smart speakers, where our technology critic, David Phelan, praised its top performance. He said: “Of all Amazon’s echo devices with screens (there are two other echo show models with 8in and 10in displays respectively, plus the baseball-sized echo spot with a tiny screen), this one is the best balance of size and capability.”

The 5.5in smart display allows you to manage your calendar, listen to the radio, check the news or even watch films. Phelan added: “It is also superbly sized for use as a bedroom alarm clock and Amazon has installed a physical switch that slides a cover in front of the lens for absolute certainty of privacy. It looks good and works well for video calls (when you slide the lens cover open again).”

Fortnite FNT0121 Cloudstrike Glider Drone: Was £99.99, now £70


Snap up this deal on a Drone from the hugely popular Fortnite range, currently 30 per cent off. Easy to manoeuvre, it takes off with just one click and can reach highs of 60 to 80 metres. Land with another click or remain in the air with the altitude hold feature. A bonus? Ensure obstacles are avoided using the 6-axis gyroscope and infrared feature for navigation. Making the perfect Christmas gift for any child, don’t miss out on this deal.

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Playstation Plus 12 Month Membership: Was £46.86, now £37.49


If you’re shopping for any gamer heads, chances are they’ll appreciate this 12-month membership to Playstation Plus, which is currently on offer with 25 per cent off at Amazon. It gives players access to exclusive discounts, as well as 24 PS4 games at no extra cost. The membership will save you money in the long term and is stored in your games and software library which means accessing the latest games and discounts is simple.

Anker Soundcore Life P2 Wireless Earbud Headphones: Was £49.99, now £29.99


Looking to improve your working from home environment? These Soundcore wireless earbuds feature two microphones for excellent noise reduction and expertly-tuned sound, plus the brand’s “cVc 8.0” technology means you can expect superior vocal enhancement and background-noise suppression. Out and about and in a rush? Make use of the included charging case which will provide an hour of playtime with just 10 minutes of charging. 


This is the first discount we’ve seen on Amazon’s own-brand tablets during the Black Friday 2020 pre-sales, and at 30 per cent off, it’s not a bad one. The Fire 7 won a spot in our review of the best tablets, with our technology critic, David Phelan, praising it for its impressive affordability. 

He said: “If you only need a small display, the 7in screen here, though not high-resolution, is perfectly usable. Like the Amazon Fire HD8 , it is tightly integrated with Amazon’s other services such as Kindle books and Prime Video.”

“Performance is decent rather than outstanding but this is still a tablet definitely worth considering, mostly because of the remarkable price,” he added. With access to a range of streaming apps including Disney+, Netflix and ITV Hub, it would make a great Christmas gift.


We’re huge fans of this styling tool from the hair gods at ghd. Designed to tame and smooth your locks, it’s our go-to saviour before hair wash day when we need a freshen up. Effortless to use, you simply brush through your hair as you would normally and are left with glossy, sleek looking tresses. The ultimate lazy girl product for anyone who wants to style their hair without any effort, we’d highly recommend it as a Christmas gift. We put the similar ghd rise hot brush up against the Dyson airwrap hair styler, where our reviewer said: “The ghd rise is a solid styling tool, bringing endless bounce and shape to lifeless hair”

Amazon Echo Dot (3rd Gen), ether Grey Fabric + Philips Hue White Smart Bulb Twin Pack LED (B22): Was £64.94, now £28.99


This is quite a bundle. The Independent’s technology critic, David Phelan, featured the Echo Dot in his review of the best smart speakers, noting how well it performs despite being one of the cheapest and smallest models on the market. While the audio quality is more basic than its counterparts, Phelan noted that “radio, podcasts and audio books all sound good, with clear vocals”.  

Included within the set is also a twin pack of Philips smart bulbs, which can be controlled by your new Alexa device. In his review of the best smart lights, Phelan said that “Philips is the brand to look for, with the most versatile and capable bulbs”, so you’re in for a treat. For anyone looking to create a smart home, this one is for you. A similar bundle is available on the Echo Show 5, which you can get with the Philips lighting for a mere £49.99, a whopping 32 per cent saving.  

Molton Brown re-charge black pepper shower gel: Was £22, now £18.70

(Molton Brown)

Save 15 per cent on the popular Molton Brown black pepper shower gel during Amazon’s Black Friday sale. The fragrant award-winning staple from the brand has notes of spices, peppercorn oil, coriander essential oil and basil oil that perk up your skin and senses. Forming a rich lather, the ingredients are enriched with Madagascan black peppercorn oil that provides antioxidant protection to revitalise your skin.

Bose SoundLink Around-Ear Wireless Headphones II – Black: Was £199.95, now £117.99, Amazon


Bose headphones don’t come cheap, so while there’s 41 per cent off this pair, you’d better move quick to bag a bargain. The brand has also appeared in our review of the best wireless headphones. Promising a wireless range up to nine metres, with a built-in microphone system that allows for clear calls even in noisy environments. The soft ear cushions will sit around the ears so they can be worn for hours and you can connect to all your devices via Bluetooth.


Save a huge £60 on this premium Kindle, which landed Best Buy status in our review of the best eReaders of 2020. David Phelan, our technology critic, called the ebook reader “spectacular”, praising its “immaculate” build quality.

Phelan noted that “unlike the other Kindle readers, this one has physical page turn buttons to go forward or back a page. Cleverly, these buttons work whichever way up you hold the Kindle, which reverses what’s onscreen as you turn the device upside down.”

“Multiple LEDs mean that the lighting is very smooth and easily readable and the light colour can be adjusted from white to an orangey hue that’s easy on the eyes. The larger-than-most display is extremely easy to read,” he added. The cheaper, original Kindle device is also on sale, down from £69.99 to £49.99 and also landed a spot in our review of the best ebook readers.

Philips Wake-Up Light Alarm Clock: Was £105, now £59.99


The darker evenings and mornings may have thrown your sleep routine out of shape, especially as many of us as working from home right now. Treat yourself to this wake-up light alarm clock from Philips, which stimulates the soft yellow light of a sunrise and plays sounds for a natural wake-up. It claims to help you feel more refreshed and energetic, which sounds like something we all need right now. With 43 per cent off, you’ll sleep even easier.


Save an impressive 38 per cent on Amazon’s popular Fire TV stick, which landed a spot in our review of the best TV streaming devices. We’re all watching far more TV right now, so there’s no better time to improve our set-up.

David Phelan, our technology critic, said: “The Fire TV Stick is a tiny gizmo that plugs into the HDMI socket on the TV (though you also need to plug the cable into the mains). As well as access to a huge library of movies and TV shows you can rent and buy – including some in 4K – there’s access to apps like Netflix, Prime Video, BBC iPlayer and, most recently, Apple TV. 

iCandy Peach Chrome Nectar Pushcair and Carrycot Set: Was £697.60, now £475


Pushchairs are often an expensive purchase, but an essential one at that, which makes this deal worthy of snapping up, and this is a brand you can trust. A similar model was awarded our Best Buy in our guide to the best buggies since it gave “all the wow features of this stellar brand”.  With this particular set comes with a carrycot, so it’s suitable for newborn babies and overnight sleeping. If you want your child to fall asleep, it can easily be reclined, and the handlebars can be adjusted to suit your needs. A fantastic bundle at an affordable price.

Samsung Galaxy Watch Active 40 mm – Rose Gold: Was £199, now £129


This smartwatch will really push you forward by tracking and automatically storing every walk, run and cycle, automatically recognising when you’re working out. Connect it to your device to receive messages and calendar notification, and select music to listen to via wireless earphones. With a range of interchangeable straps you can pick the perfect colour to compliment your outfit, though we love this stylish rose gold option.

Hugo Boss Bottled Night Eau de Toilette: Was £69, now £34.49

(Hugo Boss)

You can’t go wrong with aftershave at Christmas, and Amazon is currently offering up to 50 per cent off some major brands, including Armarni and Hugo Boss. With notes of African violet, lavender and birch heart, this scent is a spicy, woody mix with an intense pay-off. Treat the man in your life to this bottle, as it’s currently 50 per cent off.

Philips Lumea Advanced IPL Hair Removal Device: Was £300, now £200


This tool impressed our reviewers in our guide to the best IPL and hair removal devices earlier this year, so while it has a huge £100 off, add it to your basket asap.

According to our reviewer it has two treatment modes “slide and flash” and “step and flash” which allow you remove hair on larger areas such as legs or targeted zones, such as your bikini line, with an additional trimmer attachment if you want to tackle upper lip and chin hairs too. As explained in our guide, IPL works by destroying the root of the hair over time, and is much, much cheaper than costly laser appointments so while its winter, now is the perfect time to treat yourself, as skin needs to be tan-free in order to as effective as possible.

Ultimate Ears Boom 3 Wireless Bluetooth Speaker with PowerUp Charging Dock: Was £141.83, now £113.24

(Ultimate Ears)

This brand previously topped our guide to the best portable speakers, and the BOOM 3 model promises impressive features, including deep bass, immersive 360 degree sound and the ability to stream all you favourite music sites, whether it’s Apple, Deezer or Spotify. It’s ideal to bring with you on the go, and it’s available in eight colours.

Karcher SC3 EasyFix Steam Cleaner: Was £299.99, now £139


Killing 99.99 per cent of bacteria, this powerful piece of kit featured in our review of the best steam cleaners. Our tester noted that “most of Karcher’s models are cylinder, so we were surprised at how much we liked its upright steam cleaner that works wonders on floors (including carpets, not usually an area of expertise for steam cleaners), where it eradicates dirt and stains in no time.”

She added: “It’s a breeze to set up, heats up in under 30 seconds and works for a decent 15 minutes before it needs refilling.” With 40 per cent off, this is a sure-fire way to keep your surfaces sparkling.  

Bed Head By TIGI 750ml Pack of 2: Was £31.50, now £13.75


This shampoo and conditioner set has a huge 56 per cent off, so you’d better be quick before it sells out. Designed for dry hair that needs a moisture boost, it cleanses hair while making it more manageable by smoothing and softening. Promising to improve shine, it’ll help you have a good hair day, every day.

Amazon Arlo Pro3 Floodlight & Echo Show 5 White: Was £339.98, now £298.99


Improve your home security set-up with this bundle which includes its popular smart speaker, the Echo Show 5, and an Arlo floodlight camera. The light claims to illuminate up to 7m of your home, and is wireless so will be simple to install. Plus, the HDR camera can zoom up to 12 times, has a 160 degree view and 2k colour night vision for peace of mind. You simply connect to the wifi and control through Amazon Alexa on your Show 5 device.

The Show 5 won a spot in our review of the best smart speakers, with our technology critic, David Phelan, praising its performance. He said: “Of all Amazon’s Echo devices with screens, this one is the best balance of size and capability.” 

“It is also superbly sized for use as a bedroom alarm clock and Amazon has installed a physical switch that slides a cover in front of the lens for absolute certainty of privacy,” he added.

Remington keratin protect ionic hair dryer: Was £49.99, now £27.99


This Remington model was crowned the winner in our round-up of the best hair dryers. Our reviewer was pleasantly surprised by how much healthier her hair felt after just one use, which might be because this ionic hair dryer uses 90 per cent more ions than your average hair dryer ro diffuse the frizz at the scalp. You’ll also get two concentrators to direct the hot air for straightening, and diffuser to dry curls.

Shark cordless stick vacuum cleaner anti hair wrap: Was £349.99, now £199


If you’re looking for a cordless vac, Shark is definitely a brand to consider with its coveted anti hair wrap technology that automatically removes hair from the brush roll as you hoover. This model claims to have 40 minutes of run time with “duo clean” technology that works on both carpets and hard floors, alleviating the need to change the vacuum head.

A similar model, the anti hair wrap with flexology IZ251UKTC, won a spot in our review of the best cordless vacuum cleaners, with our reviewer praising its powerful features: “The anti-hair wrap floor head will save you untangling time and it has a good filter. The run time is great, even on the highest setting, and there is good dust capacity.” With 43 per cent off, now is the time to snap this vacuum cleaner up before it sells out.


“Its operating software is straightforward and easy to use and there are lots of advanced fitness features, such as sophisticated sleep tracking which helps you understand how you’re sleeping thanks to a nightly sleep rating. It can do this because the battery life is enough to last up to five days so there’s time to recharge it.” He particularly recommends it for Android users, adding: “This Versa has Alexa built-in: press and hold the side button to ask it questions, set a timer or start a workout. This is a very effective tracker, especially for monitoring.”

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ghd platinum+ styler black professional smart hair straighteners: Was £189, now £142.99


It’s hard to beat a classic pair of straighteners from the hair gods at ghd, and these would make the perfect Christmas present. They feature technology that predicts the needs of your hair as you style, while the plates claim to add 20 per cent more shine than other tools. The straightener itself is designed to be ergonomic, giving you more control as you style, and there’s also a sleep mode that automatically switches the straighteners off if they haven’t been used for 30 minutes. Genius.

De’Longhi Lattissima Touch, Single Serve Capsule Coffee Machine: Was £279.99, now £199

Ensure your morning coffee is a speedy affair with this machine that takes only 25 seconds


With almost 30 per cent off, this is a deal worth snapping up and will ensure a barista-style cup of coffee every morning. Its compact design means it won’t take up much space on your countertop and with the touch of one button, you can make an espresso, latte, cappuccino or latte macchiato, with creamy, frothy milk that allows adjustable measurements depending on the size of your mug. 

Taking only 25 seconds to heat up, froth milk and pour, you won’t have to wait for the kettle to boil anymore. It also shuts off automatically after nine minutes, so you don’t need to manually do it without the fear of spillages or overflowing milk. All you need to do is order a set of Nespresso coffee pods, slot into the machine, and let it do all the hard work for you. 

Shark Klik n’ Flip S6001UK Corded Pocket Mop: Was £119.99, now £79

This steam cleaner will keep your floor sparkling clean


Known for its vacuum cleaners, Shark also offers a range of mops and is a brand that is featured in our guide to the best steam cleaners, where we have reviewed the very similar S6003UK model. 

The S6001UK features double microfiber pads to sweep up dirt and dry your floors speedily so you don’t have to spend 20 minutes avoiding the kitchen once you’ve used it to clean up after dinner. 

With a direct jet of steam, it promises clean floors that won’t look streaky and is said to be ideal for allergy sufferers as it mops up common household bacteria. As we’ll only be spending more time indoors, keep your space clean and tidy, while sweeping up a bargain. 

Now most of us are working from home, a laptop has never been so essential


Our tech critic, David Phelan, who reviewed it said: “The bezels around the edge of the bright, colourful 13.9in display are amazingly thin, giving an immersive, all-screen effect.”

He went on to say:“The camera is  buried in the top row of the keyboard. Although it’s a slightly different angle, the view isn’t pointing as much up your nose as you might fear. Like the Apple laptops, there’s a fingerprint sensor in the power button which is fast and responsive.”

The same model with Intel Core i7 is also on sale with 40 per cent off here, reduced from £1,449.99 to £1,049.98.

Panasonic ES-LL21 Hybrid Wet & Dry Electric 3-Blade Shaver with Trim Attachment: Was £99.99, now £47.95

For a clean shaven look, this shaver will reach all the nooks and crannies on your chin and jawline


For an easy clean shave, whether you prefer a wet or dry shave, this electric shaver has 52 per cent off. Claiming to give a sharp and smooth finish, the blades will adjust automatically to the different densities in the hair. It has a floating head, designed to reach hairs in trickier areas, such as the jawline and upper lip. It also comes with a pop-up trimmer attachment so you can easily keep sideburns in check.

De’Longhi Eletta Cappuccino, Fully Automatic Bean to Cup Machine: Was £999.99, now £549


Save a huge 45 per cent on this barista-style De’Longhi machine, a brand that has featured in our review of the best bean to cup coffee machines. Whether your favourite cup of Joe is a cappuccino, espresso or a macchiato, you can make it to your exact standards with a touch panel that personalises your coffee in seconds. The carafe claims to keep milk at optimum temperature, whether you’re opting for frothed or steamed milk. The slim design of the machine means that it won’t take up too much space in your kitchen, and it also has automatic cleaning programmes and dishwasher-safe parts, making it an even more impressive addition to your space.

Oral-B SmartSeries Black 6500 CrossAction Electric Toothbrush: Was £229.99, now £88.82

Prevent a build up of plaque with this electric toothbrush


Ensure your teeth are squeaky clean with this electric toothbrush from the experts at Oral-B that has a discount of 61 per cent off. It comes with four brush heads and a travel case for easy transportation and has five modes from daily clean, pro clean, sensitive, gum control and whitening, so it will reach every nook and cranny. At this price, it’s a no brainer, brilliant budget buy.

When is Black Friday 2020?

This year, Black Friday will fall on Friday 27 November, and the event will run over the weekend until 30 November, which is Cyber Monday. 

We’re expecting the sale to last far longer than a few days though. Last year’s event ran for a whopping two weeks, and we’re expecting other retailers to follow Amazon and begin deals earlier than ever before, to try and make up for some lost revenue earlier in the year.

How to get the best Black Friday deals at Amazon?

Here at IndyBest, we’ll be rounding up the best deals ahead of the sale, to save you a mammoth task of scrolling through every page on-site. Just make soiree to check back here regularly for updates and details on all the bargains.

To avoid getting overwhelmed, we’d suggest making a shopping list before Black Friday kicks off, to ensure you shop for what you need and avoid making last-minute impulse buys you may later regret. 

If you’re not already an Amazon Prime member, we’d recommend subscribing too, which costs £7.99 a month or £79 a year, as the perks include same-day delivery and access to Amazon Video, Amazon Music and 800,000 free ebooks.

When signing up, you can enjoy a 30-day free trial to get to grips with it, and is ideal if you’re ordering items you don’t want to wait weeks to be delivered.

How long will the discounts last?

Last year was Amazon’s biggest Black Friday sale in its history, spanning 15 days, as it ran its pre-sale in the run up to the weekend. Of course, Amazon upped the ante again this year by beginning its sale a whole month early. 

Typically the event runs until Cyber Monday so customers will have plenty of time to bag the best deals possible.

Read more on Black Friday 2020

Best Black Friday mattress deals – An essential for a good night’s sleep, mattresses often feature heavily in the sale, from brands such as Emma, Eve Sleep and Simba

Best Black Friday gaming deals – Whether you’re looking to upgrade your kit or pick up a new game of Fifa at a bargain price, here’s how to bag the biggest bargains

Best Apple Black Friday deals – The tech giant is notorious for not participating in Black Friday, so how can you find deals on Apple products? Find out in our guide

IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.