ou might’ve felt nervous when you went for your last smear test, but you probably persevered, knowing it was the right thing to do. That’s not a coincidence – it’s the consequence of carefully curated messaging around the cervical screening programme.
“Research suggests it can be better to set people’s expectation that there may be some discomfort, because then it may be less of a shock,” says Sophia Lowes, health information manager at Cancer Research UK.
“People can respond better to any pain they might experience because they’ve been prepared for it. We don’t want to put people off, but need to make sure they’re informed, which is a fine balance.”