Lots of people love to hate Gwyneth Paltrow’s lifestyle brand Goop, but Stephen Colbert is one of the few people who can show his disdain playfully and publicly — with Gwyneth Paltrow’s participation. “As you may know, Goop’s success inspired me to launch my own celebrity lifestyle brand, Covetton House, where each product is lovingly hand-crafted to accept your credit card,” Colbert said on Thursday’s Late Show, for those who didn’t know. Paltrow is in New York for a health and wellness fair, and Colbert brought on Paltrow for a “sneak peak” at the Goop-Covetton House “exclusive line of aspirational, medically adjacent product-portunities” that won’t be unveiled at the fair.
Paltrow was a good sport, and a partner in her own mockery. When Colbert said he was thankful about their partnership, she replied, “Yeah, but we’re not partnering — we prefer the term ‘conscious coupling.'” When Colbert asked if he could try her concoction of matcha, chia seeds, and “tears shed by butterflies during Oprah’s Golden Globes speech,” she asked: “Are you mortal?” “I think so,” he said. “It’s not safe for you,” she replied. Things got a little strange at the end, but for the uncharacteristically small price of a little free event publicity you can watch Paltrow’s conscious self-ridicule below.