The White House is preparing to launch a multimedia advertising blitz aimed at Americans skeptical of getting vaccinated for COVID-19, a Biden administration official told Stat News.
The pro-vaccine campaign will reportedly specifically target young people, people of color, and conservatives. Per Stat, Congress and the White House have set aside $1.5 billion for the effort.
White House officials did not share details about the ads with Stat, but it appears the administration will not implement a “one-message-fits—all strategy” and is aware that simply having President Biden or Dr. Anthony Fauci, the nation’s top infectious disease expert, encourage people to get a shot will not be enough to sway many holdouts. Instead, they’re reportedly recruiting celebrities and local officials to help get the word out. Read more at Stat News.